FHI Hotels launched the 10,000 Expressions of Green KL

Y.Bhg. Dato’ Haji Bakaruddin bin Othman, Deputy Secretary General of the Ministry of Federal Territories & Urban Well-being (Planning & Development) has graciously consented to launch 10,000 Expressions of Green KL on Saturday, 15 January 2011 at Skyroom, 15^th Floor The Federal Hotel Kuala Lumpur. The 10,000 Expressions of Green KL is a Corporate Social Responsibility (CSR) project undertaken by the Federal Hotels InternationalGroup of Hotels namely The Federal Kuala Lumpur and Hotel Capitol with support from the Ministry of Federal Territories and Urban Wellbeing, Local Agenda (LA) 21 Kuala Lumpur Dewan Bandaraya Kuala Lumpur together with their partners join hands together for the first time in CRS initiative through the programme of LA 21. The objective is to create awareness to save our mother earth and develop a greener environment for now and future, be it the young or older generation, and together this joint concerted efforts to raise funds for YAWA* (Yayasan Anak Warisan Alam) or Children’s Environmental Heritage Foundation to support their environmental activities for school children, youths and the underprivileged that have special needs.

The partners of this 10,000 Expressions of Green KL, being good corporate citizens are doing their part to drive this charity campaign and to drive home the message that everyone needs to do their part for the environment and they include:

• Dewan Bandaraya Kuala Lumpur Local Agenda 21 Kuala Lumpur– sponsorship of door gifts, plants, security and transportation.
• ICI Paints (M) Sdn Bhd - Sponsorship of eco friendly paints for the whole duration of the campaign;
• Plaza Low Yat, AEON and Sungei Wang Plaza – Sponsorship of Venue inclusive PA system, drinks & meals for the volunteers;
• Balai Seni Lukis Negara - Provide Artists for their efforts in painting the globes on the 10 pieces of canvass as well as venue to exhibit the completed Canvass at their location for public viewing.
• Yayasan Muamalat Belia and for the involvement of Celebrities to support the campaign at the shopping complexes.
• Persatuan Penyanyi-Pemuzik-Penulis Lagu Tanahair (PAPITA) for assisting to send celebrities to reinforce the message of creating green environment and their star power to support this charity campaign.

Last but not least,

• Yayasan Anak Warisan Alam (YAWA) who will organize green activities throughout the whole campaign such as the eco-drum musical performance on all the weekends throughout the duration of this charity campaign. The Green Kids Day which was introduced last year during our Green Heart Campaign at The Federal Hotel in conjunction with our Earth Day celebration, will again be organised by YAWA on every Wednesday of the week, school children from various schools will be invited to join in these activities.

The 10,000 Expressions of Green KL is open to everyone. Anyone, everyone can participate in this charity campaign by making a contribution. For one contribution, he or she is eligible to paint one stroke on the canvass. The General publics, guests, shoppers are encouraged to support this campaign – IT IS YOUR STROKES OF EXPRESSIONS, Save our Earth, Do Our Part, Paint Your Expressions, It’s in Our Hands! There will be a total of 10 canvass with each measured at 5m in length and 5’ in height. The canvass will be posted at different locations for the public, guests, diners and shoppers to participate from 15 January to 28 February 2011.

"We would like to congratulate the Federal Hotels International Group of Hotels and The Federal Kuala Lumpur in organising this event, this is an excellent example of a private sector initiative project in line with the programme undertaken by Local Agenda 21. Let’s spread the words around to help to raise fund for YAWA. We will continue to support organisations who organises this Green activities to promote a sustainable and greener earth. We hope to see more partnership and strategic alliances with other organisations to continue organising such meaningful campaign” said Tuan Hj Shaari bin Junid, Pejabat Cawangan Bukit Bintang Dewan Bandaraya Kuala Lumpur and Local Agenda 21 Secretariat.

“We are very pleased indeed to introduce the 10,000 Expressions of Green KL Charity Campaign as part of our FHI Group of Hotels’ and The Federal Kuala Lumpur’s Green Heart Campaign as it is one of our continuous Corporate Social Responsibility efforts, working together with the Teams from the Ministry of Federal Territories and Urban Wellbeing, the Local Agenda 21 Kuala Lumpur Dewan Bandaraya Kuala Lumpur as well as our partners namely YAWA, Yayasan Muamalat Belia, Balai Seni Lukis Negara, PAPITA, ICI Paints (M) Sdn Bhd; AEON Co (M) Bhd, Plaza Low Yat and Sungei Wang Plaza who have all joined hands with us to carry out our mutual community commitment to care for our environment. Federal Hotel Kuala Lumpur, being the pioneer international hotel in the Malaysian Hospitality industry and a member of LA21, we hope that this Green Heart campaign and 10,000 Expressions of Green KL will further create awareness of the global mission of a sustainable and greener earth. These Green initiatives and activities held will hopefully remind everyone and our young generation to love Mother Earth and Nature, and be a green citizen for now and future. Charity begins from home, fund raising charity campaign is one way for us to give back to the community.” said Ms Ooi Lee Ping, Director of Marketing, Regional Sales & Business Development of Federal Hotels International.

Federal Hotels International (FHI) Group of Hotels and The Federal Kuala Lumpur have extended invitation to all the schools in the Klang Valley to participate the 10,000 Expressions of Green KL as this will further educate them on the awareness of greener environment and a healthy lifestyle through participation in green activities, workshops and competitions. FHI Group of Hotels and The Federal Kuala Lumpur would like to thank all our partners and participants of the 10,000 Expressions of Green KL for their kind support of this very meaningful event.

YAWA Eco Drum Circle's 10,000 Expressions of Green KL performance during the launch won thunder applause and cheers from the audience. Their keywords are:

C – CONSERVATION

A – AWARENESS

R - REDUCE

R - REUSE

R - RECYCLE

R - REFUSE

R – REWARD

R - REMIND

E - ECO EXPRESSION

In the spirit of 1Malaysia and One Green Heart, Let’s go green for a healthy lifestyle.

About Federal Hotels international & The Federal Kuala Lumpur’s Green Heart Campaign

The Green Heart Campaign was launched on 19 April 2010 by Ybhg Dato’ Ahmad Phesal bin Talib, Secretary General of the Ministry of Federal Territories and Urban Wellbeing to 15 May 2010 wherein Exhibitors showcased their eco friendly activities, biodynamic and organic products care care 2 healthy & green environment for healthy living, proper and effective waste management via the 6Rs cycle i.e. – Reduce, Reuse, Recycle, Refuse & Reward and Remind to save the Earth!

About Local Agenda 21 Kuala Lumpur (LA21 KL)

Local Agenda 21 (LA21) is a programme to force partnership between Local Authority, private sector and the local communities that serve to work together, to plan and care for their surroundings towards sustainable development. The programme is based on Agenda 21 which is global action plan towards development for 21^stCentury resulting from Earth Summit at Rio De Janerio, Brazil in June 1992.

• Vision of LA21 KL – Kuala Lumpur – Sebuah Bandaraya Bertaraf Dunia

• Mission of LA21 KL – Bersama-sama ke arah menjadikan Kuala Lumpur - Sebuah Bandaraya Bertaraf Dunia

• Slogan of LA21 KL – Sayangi Kuala Lumpur

About Yayasan Anak Warisan Alam (YAWA)

Yayasan Anak Warisan Alam, (YAWA) also known as Children's Environmental Heritage Foundation is a non-profit, non-government organisation, it was founded in 1990, as an informal group called the Junior Environmental Group of Malaysia (JEGOM) purely to instill a love of and care for the environment in young people. JEGOM changed its name to Yayasan Anak Warisan Alam and was registered in 1996 as a Foundation limited by Guarantee.

YAWA nurtures continuous positive development in young people throughout the critical growing stages of life. Networking with organisations both locally and internationally, YAWA has organised more than 500 projects involving more than 5000 children.